GOOSE ISLAND BEER CO.

Saint helped pitch, win and lead this beloved, Chicago-based craft brew. Notable work included: asking Goose’s AB-InBev overlords for a stupidly belated Super Bowl “Football Favor”; and a cultural lightning strike, the “Field Goal Challenge,” garnering earned media on ESPN, The Tonight Show, and more) after the hometown Chicago Bears were eliminated from the 2019 NFL playoffs in brutal “double-doink” fashion. Saint, a former semi-pro kicker himself, even organized a FG Challenge for the wannabe kickers at CP+B

SaintPaul Creative Director/CW

Football Favor, Part I

Football Favor, Part II

Think Big About Beer

Field Goal Challenge, ESPN Earned Media

Field Goal Challenge, Tonight Show Earned Media