SUNNY D.

THANKS, MOM, YOU’RE SUPER RADICAL! Who can forget those cheesy, un-ironic, highly mocked Sunny D spots from the ‘90’s? So when trying to reboot this wildly off-trend orange drink for a new generation, we convinced the client that their only hope was to make fun of ourselves for a change. Own the joke. Control the narrative. The results were overwhelmingly positive and award-winning, even prompting MTV to announce that we “won #TBT forever.”

SaintPaul Partner/Co-CCO/CW