DRAFTKINGS

Brand Design & Voice

Best brief ever? Yup, best brief ever.

Come into DraftKings and help evolve brand side…set design for internal production (see above), a new design system, and stronger, more distinctive ‘DraftKings’ brand voice.

Working closely with DK’s designers, writers and art directors, we inspired and helped implement a simple graphic system that’s modular across platforms and products, able to be created and updated quickly in-house. And we elevated the brand voice and tone to more consistently smart, funny (when called-for), confident levels that truly spoke to our target: passionate, obsessed, knowledgeable, ‘skin in the game’ fans. (And we wrote/designed a lot ourselves. See? We still love actually doing/making sh*t!)

Creative Directors: SaintPaul

Agency: DraftKings In-house.

CW: Michael Ackerson. Todd Buckholt. Jason Dagres. Hayley Levesque. AD: Nick Devine. Sam Johnson. Dan Winske. Kate Fitzgerald. CD: Steve Baker. Head of Design: Mike Merriam. Animator: Eric Funk. Producer: Dave Roden.