INFINITI

Most luxury auto brands make drivers treat cars too preciously. Like Faberge eggs on wheels. But not INFINITI, who knows modern luxury—like real life—can be messy. So the arbitrary luxury car “rules” have no place inside an INFINITI or the minds of its drivers. Luxury, frankly, should be lived in. All brought to life via high-end visual storytelling; surly German auto zealots; and NCAA Coaches vs. Cancer partnerships.

SaintPaul North American & Global Creative Director/CW