DRAFTKINGS NFL FEELS

Social/Digital/Broadcast

Indecision. Confidence. Logic. Chill. These are all of the feelings sports fans have when betting on their favorite football teams and players. So to get sports fans amped up for the upcoming NFL season, we created a global campaign starring an All-Pro comedy/improv lineup headlined by a legend, Martin Lawrence…each portraying a different “feeling” inside the typical bettor’s brain.

Creative Directors: SaintPaul

Agency: DraftKings In-house.

CW: Todd Buckholt. AD: Dan Winske. EP: Mary Hanifin. Director: Jason Woliner/Caviar TV. Editor: JJ Lask/PS 260. Audio: Duotone. Animator: Eric Funk.

 

Chicken Wing

Picking a Captain

Touchdown

Button

Plus/Minus

Dreaming of Football

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The Feels. Behind the Scenes.

Or inside the cranium, as it were. Enjoy this fun making-of video, as director Jason Woliner (Borat Subsequent Moviefilm, Last Man on Earth, Parks & Rec, etc.) leads an ensemble cast of top comedians playing all the “feels” associated with NFL football.